Holiday Inn Express Arriving to Bali in 2013
- Holiday Inn Express Bali
Holiday Inn Express will soon make its debut in Bali. Holiday Inn Express hotels are designed as the smart choice for value-conscious business and leisure travelers.
The Holiday Inn Express brand is part of IHG, the world’s largest hotel group by number of rooms. IHG signed the management agreement with PT. Wismatama Indah Makmur, which is owned by the Lukminto family.
The new Holiday Inn Express will be located in the heart of Bali’s leisure district, Legian. Situated along Jalan Imam Bonjol, the hotel is only a few minutes walk away from Istana Kuta Galleria, Bali Bakery and other food and beverage establishments and activities. The proposed 160-room Holiday Inn Express Bali Legian is slated to start construction mid this year, and projected to open by early 2013.
Jan Smits, Chief Executive of IHG Asia Australasia, said, “The key to Holiday Inn Express’ rapid expansion is the value it provides for the mid-market, select service segment. Focused on providing only what guests need, and not charging for what they don’t, it is truly the smarter choice for today’s independent travelers.”
“We have confidence that Holiday Inn Express’ strong value proposition will resonate well with the market. Bali is Indonesia’s most popular holiday destination and is a great location for us to introduce the brand to the country. We continue to look for the right opportunities to expand Holiday Inn Express’ presence in other key Indonesian cities.”
